NORTH Wrestling
Creative Strategy · Live Event Production · Brand Building · Team Management · Storytelling · Audience Growth
Collaborators - Alec Hugill (Illustration + logo design), Alex Ayre (videographer), Mike Mess (photography)
NORTH Wrestling is a Pro Wrestling events company based in Newcastle-upon-Tyne, and has been operating since 2016. It’s a company I started by myself, and have grown into a globally recognised Independent promotion, regularly selling out 300 capacity shows at Anarchy Brew Co.
I’m the founder and showrunner of this cult wrestling promotion known for blending powerful live storytelling with a strong visual identity. I’ve scaled NORTH from DIY shows in small venues to 800+ capacity events, launched successful shows in new cities, and led on the production of an RTS award-winning documentary. Alongside running operations, I’ve built and managed rotating creative teams across design, film, sound, and content.
Services
Brand Identity
Social Media campaign planning
Social Media engagement + analysis
Graphic design (all promotional materials)
Project management and liaising with other freelancers inc. videographers, illustrators, social media managers
Event management
Web design
Story writing and development
Increased live attendances - selling out all 8 shows over an 18 month period
Increase merchandise sales by 145%
Growing online fanbase across all social media channels to a combined following of over 12k
Secured partnership with global streaming service Triller TV+ and Extreme TV on UK Freeview
Featured on Dragons Den.
Created partnerships with global promotions - Impact Wrestling (USA) + wXw (Germany)
Securing sponsorship deals with BLCKSMTH Apparel + Coop Chicken
Building a strong brand identity